Viral Retail Ltd - Privacy Policy

This privacy policy applies between you, the user of our website; www.lockmyvan.co.uk and Viral Retail Ltd, the owner and provider of this website. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of our websites. This policy is updated from time to time, the latest version is published on this page. Please read this privacy policy carefully.

We use cookies on our website. To manage your cookie preferences, please see our Cookie Notice.

  1. Definitions and Interpretation

In this privacy policy, the following definitions are used:

Data – Collectively all information that you submit to Viral Retail Ltd via the websites. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;

Cookies – Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. Details of the cookies used by our websites are set out in the clause below;

Viral Retail Ltd, we or us – Viral Retail Ltd, a company incorporated in Scotland with registered number SC683141 whose registered address is at 40 Tantallon Gardens, Bellsquarry, Livingston, West Lothian, EH54 9AT;

UK and EU Cookie Law – The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you – Any third party that accesses the websites and is not either (i) employed by Viral Retail Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Viral Retail Ltd and accessing the websites in connection with the provision of such services;

Website – The website you are currently using, www.lockmyvan.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

  1. Purpose of The Privacy Policy

Viral Retail Ltd values the right to privacy and is fully committed to ensuring all personal data is obtained, processed and used in a safe, secure, ethical and transparent way. Your privacy is extremely important to us, and we appreciate the trust you place in us to use your personal data carefully and sensibly, conforming with the principles detailed in this Privacy Policy. This applies when you use any of our services, and all activities related to our online shops, including the sale of our products.

This Privacy Policy is designed to help you understand what personal data we collect about you, why it is necessary to collect it, and what we do with it. References to personal data in this Privacy Policy include any information which directly or indirectly identifies you, such as your first name, surname, online identifiers, e-mail address, billing address, delivery address, or your previous purchases.

Please note that this Policy applies in conjunction with other policies and procedures. It does not establish contractual or legal rights for any persons but intends to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter, the ‘General Data Protection Regulation’ or ‘GDPR’).

As your data controller, we determine why and how we process your personal data. This privacy policy outlines which personal data we collect about you (Section 3.1), what legal grounds we rely on to collect your personal data (Section 3.2), how we protect your personal data (Section 4), to whom we disclose your personal data (Section 5), if necessary, outside the European Economic Area (Section 6). In addition, we also define for how long we need to keep your personal data (Section 7) and which measures we adopt in order to securely and permanently remove your personal data when the right time comes (Section 8).

The law requires us to tell you about your rights and our obligations to you with regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at knowyourprivacyrights.org

Cookies

Cookies are alphanumeric identifiers that are transferred to the hard drive of your computer or other web browsing device through your web browser. They enable our systems to recognise your browser and to provide rich shopping features such as recommend products and loyalty discounts, as well as the storage of items in your shopping basket between visits. The help menu in most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, if you choose not to use cookies or you prevent their use through your browser settings, you will be unable to add items to your basket, or checkout from our websites.

Types of Cookies Used

Our websites use the following types of cookies:
Session cookie - this type of cookie allows websites to link the actions of a user during a browser session, allowing the website to store certain information whilst the user is browsing the site.
Session Cookie – Third-party cookies used to manage your current website visit that are not set by us, but are instead set by a third party.

Control Of Your Personal Data

Viral Retail Ltd is the controller of the personal data you submit to us and is responsible for the processing of your personal data under the applicable data protection legislation. Our registered address is Viral Retail Ltd, 40 Tantallon Gardens, Bellsquarry, Livingston, West Lothian, EH54 9AT. Viral Retail Ltd is registered in the United Kingdom under company number SC480463 and VAT Number: GB192726190. You can contact our customer service team by emailing sales@viralretail.co.uk

  1. Collecting & Processing Your Personal Data

3.1 Personal Data We Collect About You 

Because data privacy is important for us, we intend to be open and transparent about how we use your personal data. Viral Retail Ltd will only collect your personal data where necessary for our Services.

Depending on your use of our Services and our websites, we may collect, use, disclose and process the following types of personal data about you: Your contact information, such as your name, surname, address, e-mail address, IP address and telephone number. We may also collect payment, credit and order information. For more information about the way we process personal data, we invite you to read the following sections.

Although we are technically considered ‘data controllers’, ultimate control over your personal data remains with you at all times. Provided you provide us with proof of your real identity, you have the right to request access to a copy of the personal data we currently maintain about you in a structured, commonly used and machine-readable format and obtain information regarding processing, including whether we process your personal data for profiling purposes. In case you notice an error in your personal data, you may also request that we rectify the inaccurate personal data or complete your personal data. Following this, we will notify each third party to which we have disclosed your personal data so that they can make sure your personal data is accurate with them too. Where technically feasible, you have the right to request that Viral Retail Ltd transmits your personal data to another company of your choice.

3.2 Legal Grounds for Processing

Under the applicable data protection legislation, personal data may only be collected and processed based on a limited number of legal grounds. At Viral Retail Ltd, we rely on one of the following grounds to process your personal data: 

In order to fulfil our obligations of the contract formed between you and us when you agree to our terms and conditions, create an account, or purchase products from us.

The legal obligation to which Viral Retail Ltd is subject when for example we handle your payment details.

In the legitimate interests of Viral Retail Ltd we may provide you with suggestions or advice on our products and services, or send you marketing e-mails regarding similar products to the ones you already purchased from us.

With your explicit and informed consent when you subscribe to our newsletters through your marketing preferences, or perhaps participate in a competition.

3.3 Website Purchases

When purchasing products through our websites, Viral Retail Ltd will collect personal data such as your name, surname, e-mail address, telephone number, billing and shipping information, and limited payment card information. We process your personal data for the purposes explained above because it is necessary for the performance of the contract formed between us.

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you provide to us. Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

We may also be required to process other personal data such as your navigation and browsing behaviour in order to save items in your shopping basket, provide you with relevant product recommendations, or offer you size recommendations. Processing this personal data allows us to keep track of your purchasing history, in case you change your mind following your purchase, or if you wish to return a product according to the applicable return policy.

3.4 E-mail Marketing

Some customers may be genuinely interested in receiving newsletters about our latest products and services. However, we understand that not everyone feels the same way. The processing of your personal data for marketing purposes is based solely on your explicit prior consent, which means we will never send you marketing communication unless you have already bought products from us. 

You have the choice to opt into our e-mail newsletters through our websites if you wish to receive information regarding our products and services, in which case we will process your e-mail address.

Once subscribed, you may object at any time to the use of your personal data for profiling by Viral Retail Ltd or any of the third-party recipients we have shared your personal data with, provided that we process your personal data based on our legitimate interests. If we process your personal data for direct marketing purposes, such as sending you newsletters, you have the right to object at any time to the use of your personal data for that purpose by contacting our data protection officer using the contact details below, without any additional cost.

3.5 Competitions

Viral Retail Ltd occasionally hosts competitions for its customers. Because we need to identify our contestants and contact the winners, we need your contact information as well as your age (to verify you are legally allowed to participate) and any additional information you might want to provide to us. The processing of your personal data is based on your explicit and informed consent. Your personal data may be shared with third parties, in order to facilitate delivery of any prizes.

Under the GDPR, you have the right to object at any time to the use of your personal data by Viral Retail Ltd or any of the third-party recipients we have shared your personal data with for this purpose. Whilst this means we will no longer be able to process your personal data, we may still store it until you explicitly request that we erase it.

3.6 Customer Service

In order to ensure that technical support, as well as complaints and queries relating to product warranty, are handled quickly and efficiently, we may process information such as your name, contact details, purchase history, and browsing activity. When contacted via social media, we may also process some of your social media account information. 

You are entitled to request access to a copy of the personal data Viral Retail Ltd currently maintain about you in a structured, commonly used and machine-readable format. and obtain information regarding the processing, including whether we process your personal data for profiling purposes. In case you notice an error in your personal data, you may request that we rectify the inaccurate personal data or complete your personal data. In such a case, we will notify each third party to which we have disclosed your personal data so that they can make sure your personal data is accurate with them too.

  1. How We Protect Your Personal Data

Viral Retail Ltd is committed to the processing of your personal data in a lawful, fair and transparent manner. Accordingly, we will only use your personal data if we have a valid reason for doing so and provided you have been informed of the processing purposes beforehand, at the time we collected your personal data.

Viral Retail Ltd will only process personal information that is necessary and relevant in order to achieve the purposes for which your personal data is collected.

In order to protect the systems your personal data is held in, Viral Retail Ltd have technical and organisational measures in place to prevent against any unauthorised access, unlawful use, accidental loss, corruption or destruction. Security measures are regularly reviewed to protect against evolving threats and maintained to industry accepted standards.

  1. Sharing Your Personal Data With Third Parties

For the purpose of processing activity, we may occasionally need to disclose your personal data to other appropriate organisations known as “third party recipients” who have a need to know, based on our legitimate interest.

For the purpose of understanding more about your interests and preferences and serving you more relevant advertisements, we may share your personal data with data analytics companies and advertisers based on our legitimate interest. We may also share some of your personal data with external parties when you provide us with feedback and reviews on our products.

We are also required to share some of your personal data with our contracted delivery companies when you order product online, and with financial institutions to verify your payment details, based on the performance of a contract.

Google Analytics is a system used by us and many other companies to record information about visits to our websites. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our websites perform as well as possible for our users. Cookies collect an anonymous customer number when a user is logged into our websites, allowing our back end systems to ensure accuracy of Google Analytics data and help us ensure your website experience remains relevant across devices. Cookies do not contain any personally identifiable information. You can find out more about how Google use cookies at http://www.google.co.uk/policies/privacy/. These cookies may be used to help us target advertising on platform providers such as Google and Facebook.

When your personal data is shared externally, strict data processing agreements are in place, where Viral Retail Ltd remains the data controller and the third parties involved act as data processors. We will only provide access of your personal data to trusted third party recipients who demonstrate an adequate level of data protection. All third-party recipients are required to delete or return the personal data to Viral Retail Ltd following the provision of services relating to the processing, unless the law requires storage of the personal data.

Social Media Plug-ins for Facebook and Twitter also obtain data for tracking purposes. This includes the ability to track an audience across devices for advertising purposes in line with the Terms of each social media platform.

  1. Data Processed Outside The European Economic Area

Where your personal data needs to be transferred from the European Economic Area to a country outside of it which does not offer the same levels of protection of personal data, appropriate safeguards will be put into place to protect personal data to standards which are equivalent to the standards contained in this Privacy Policy. In these cases, Viral Retail Ltd will remain responsible for the processing of your personal data and will take necessary measures to protect the processing thereof by relying on frameworks such as the EU-U.S. Privacy Shield.

  1. Retaining Your Personal Data

Viral Retail Ltd generally only retains your personal data for as long as necessary to fulfil the purpose for which we initially collected it. However, actual retention periods can vary for different data types in the context of different products, as there are applicable laws and regulations which set minimum periods for retention of personal data.

Viral Retail Ltd will ensure you are informed of the criteria used to determine the effective retention period as well as the underlying reasons for this, which will depend on whether we process your personal data in the context of a contractual relationship with you or based on your explicit consent. In other words, whether we process your personal data for our own legitimate interest, or whether we are legally obligated to retain your personal data for a specific period or to comply with specific legal obligations.

  1. Erasing Your Personal Data

Under certain circumstances where you provide us with proof of your real identity, you may exercise your right to request the erasure of your personal data and have us inform third-party recipients to whom we provided your personal data of this request. This is only possible under the conditions below:

  1. The personal data is no longer necessary for the initial purpose.
  2. The processing was based on your consent and you subsequently withdrew it.
  3. Where you have already objected to the processing based on our legitimate interest.

The above conditions are not applicable when we need to keep a copy of your personal data for statistical purposes, to establish, exercise or defend legal claims such as the warranty period or where we are legally required to retain a copy of your personal data. Viral Retail Ltd will either securely dispose of or permanently anonymize your personal data once the initial processing purpose has been fulfilled, and when further retention of your personal data is no longer necessary.

  1. Your Rights as Data Subjects

For further information or if you wish to exercise one of your above-mentioned rights, please contact our customer services team by emailing sales@viralretail.co.uk. We will endeavour to reply to your e-mail as soon as possible, and certainly within one month. If fulfilling your request necessitates more time, we will keep you informed of this and come back to you within two additional months. You will not be charged for this request unless we have previously provided you with the requested information or it appears unreasonably difficult for us to retrieve it. In such a case, we will inform you beforehand of the administrative fee.